In less than a year since its introduction, GambleAware’s online self-assessment tool has attracted over 100,000 users, highlighting an unwavering dedication to addressing the effect of gambling damage. The tool, which aims to educate users about the possible risks associated with gambling, has been effective in connecting users with appropriate support resources. Following the culmination of an assessment, 28,000 users—or around one-quarter of the total—requested further help from certified advisers.

At the same time the National Gambling Support Network (NGSN) had a 20% increase in users, GambleAware’s online tool saw a spike in usage. Significantly more people are engaging with this network, which GambleAware commissioned to provide expanded early intervention help and general guidance on gaming risks.

Additional Efforts

Support services are only a portion of what GambleAware does. Its “Let’s Open Up About Gambling” campaign was introduced concurrently with the online self-assessment tool’s launch. The goal of this public health campaign is to raise awareness about the negative effects of gambling and encourage people to take steps to avoid them. Remarkably, the ad was able to reach approximately 30 million people, with more than fifty percent of those persons taking preventative measures to avoid the negative effects of gambling.

Understanding the need for a complete reaction to gambling harm, GambleAware has trained more than 8,000 workers from a wide range of fields to spot and help people who are suffering gaming harm. Thanks to collaborations with groups like Citizens Advice Scotland, frontline staff are better able to help individuals in their communities that gambling hazards have impacted

A thorough prevention-led strategy is crucial, according to GambleAware, since the need for support services is only going higher. As the gaming business continues to see rising profits, the group is calling for more funding to go into public health campaigns, education programs, and free support services to help communities avoid falling victim to gambling harm.

“As we approach the Government’s planned announcement around the structure of the new system, it’s imperative a comprehensive prevention-led approach is prioritised, including increased investment into free, confidential support services, educational initiatives, public health campaigns, and digital resources, which allow for a tailored approach for all communities across Great Britain who need our support.”

Zoë Osmond, CEO of GambleAware

For those in need of free and discreet treatment, GambleAware is working via the National Gambling Support Network (NSGN). Anyone who is suffering from gambling-related damage and would need help may reach out to the NGSN. This includes individuals who are impacted by someone else’s gaming.