In a bid to improve industry-wide collaboration and tackle problem gambling and other forms of gambling-related harm, Aspers, Caesars, Playtech, Genting, and the Rank Group have recently joined the Senet Group, a United Kingdom-based responsible gambling group. These five leading casino and gaming operators will be joining William Hill, Paddy Power Betfair, GVC (Ladbrokes Coral), Scotbet and Softbet that are already listed as funding partners. All of them will now have seats at the Senet Group’s quarterly CEO forum that currently offers advice to the group’s board and Gillian Wilmot, its independent chairman.

As part of the new partnership with the Senet Group, the five companies will also be part of the group’s “When the fun stops, stop” responsible gambling campaign. Henceforth, they will be featuring the slogan on their own responsible gambling campaigns. Moreover, the five new partners will go a long way in enhancing the group’s development and improvement of industry standards pertaining to gambling advertisement and in-play promotions.

“With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work,” Sarah Hanratty, the chief executive of the Senet Group, commented.

The CEO further noted that the Senet Group has been doing a lot in terms of leading and facilitating various collaborative projects that will be significantly enhanced by the entry of new partners. The goal of the partnership is to utilize the immense power of collective leadership to drive change in as far as responsible gambling is concerned.

“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work,” John O’Reilly, the chief executive officer of Rank Group, stated.

Ensuring Responsible Gambling in the United Kingdom

Formed back in 2014, the Senet Group was aimed at promoting responsible gambling standards in the United Kingdom. The group is also totally independent and supports the work of the United Kingdom Gambling Commission.

Since it was formed, the group played a monumental role in the development and improvement of various advertising policies and standards in the gaming sector. Other than the ‘When the fun stops, stop’ campaign, the Senet Group also runs a self-exclusion scheme known as MOSES for high street bookmakers in the United Kingdom.