Exclaim Recovery has officially launched Hope, the world’s first live AI Responsible Gambling Assistant. The platform is now open to users after completing independent stress testing by GLI and Bulletproof. Its launch could not come at a better time as the gambling industry continues to face increasing regulatory scrutiny and rising expectations around player protection.
Hope marks a new approach to responsible gambling, moving away from static tools and generic messaging toward continuous, personalised support that adapts to each user’s behaviour and needs. The platform is available 24/7, providing immediate guidance for users looking to moderate, regain control, or stop gambling altogether.
Personalized Support Across the Full Gambling Spectrum
Hope is designed to help individuals at every stage of gambling behaviour. Whether a player wants to stick to a budget, reduce play, or quit gambling, the assistant delivers confidential guidance tailored to their goals. By offering continuous availability, the platform removes traditional barriers such as cost, stigma, and limited access to support.
Unlike one-size-fits-all solutions, Hope engages users in ongoing conversation, adjusting its advice based on the information shared. This allows it to offer targeted support for moderation, recovery, or cessation depending on the user’s current risk profile.
While Hope is not a licensed therapist and does not replace professional care, it complements existing responsible gambling programmes, helplines, and operator initiatives. Its combination of adaptive engagement and immediate access strengthens the support framework for both operators and players.
Security, Scalability, and Industry Opportunity
The independent stress tests confirmed that Hope can operate securely, reliably, and at scale, handling large and diverse user populations while maintaining strong data protection standards. Built with resilience in mind, the platform is designed to support high demand without compromising performance or safety.
Exclaim Recovery sees Hope as an opportunity for operators to demonstrate leadership in responsible gambling. Founder and CEO Dan Real stated that technology built around empathy, safety, and scale will define the next standard for player support. The platform is also conveniently available for licensing, strategic partnerships, or acquisition, giving operators and regulators a first-mover advantage in a rapidly expanding and mission-critical area of the gambling sector.
