DraftKings continues to strengthen its responsible gambling framework with the integration of Mindway AI, a leading provider of neuroscience-based responsible gaming technology. The new partnership adds another layer of player education and behavioral insight to DraftKings’ growing suite of responsible gaming tools.
The centerpiece of the collaboration is Gamalyze, a science-driven assessment tool now available through the DraftKings Responsible Gaming Center. Rather than relying solely on traditional self-set limits, Gamalyze helps players better understand their decision-making patterns and overall gambling behavior, offering personalized feedback designed to encourage healthier play.
A Different Approach to Responsible Play
As it stands, most responsible gambling tools ask players to self-evaluate their activity, setting deposit limits or time controls based on personal judgment. Gamalyze takes a different approach. The tool evaluates decision-making through a short, simulated card-based experience, then provides individualized insights into how a player approaches risk, control, and balance while gambling.
By focusing on behavior rather than spending alone, DraftKings aims to give players a clearer picture of how they interact with online casino games and where adjustments may be helpful. The goal is not restriction, but informed choice.
Why Mindway and AI Matter
Based in Denmark, Mindway AI works with regulators, governments, and gaming operators worldwide to improve responsible gambling standards. The company says its tools monitor behavior across nearly 15 million active players globally each month, using research-backed models rooted in neuroscience and behavioral science.
Gamalyze has already been adopted across multiple regulated markets and is viewed by industry stakeholders as a step forward from passive responsible gambling features. Its addition reflects a broader industry shift toward proactive, data-informed player protection.
The Mindway partnership builds on DraftKings’ existing responsible gaming efforts, which include collaborations with research institutions, advocacy organizations, and health-focused technology providers.
These combined initiatives have earned industry recognition. Research firm Eilers & Krejcik Gaming recently ranked DraftKings as the top-performing U.S. operator for overall responsible gaming, highlighting the company’s continued investment in player safety and education.
A Growing Focus on Sustainable Play Across the Globe
As online casino gaming continues to expand across regulated US markets, responsible gambling has become a key factor for players choosing where to play. For players who prioritize control, transparency, and education, the addition of neuroscience-based responsible gaming tools represents a meaningful step forward in how online casinos support healthier play. It will not be surprising if operators in the UK also take a similar approach. All signs already point to that.
