The Responsible Online Gaming Association (ROGA) has formed a new partnership with BetBlocker, a free gambling blocking application, in an effort to expand access to player protection tools across the United States. This collaboration will see ROGA prominently feature BetBlocker on its official website, promote the tool through social media and other communication channels, and work with its eight member operators to encourage customers to take advantage of the service.

The partnership comes shortly after ROGA published a set of best practice guidelines for operator VIP programmes. These recommendations are designed to help operators strike a balance between engaging with high-value customers and maintaining robust responsible gambling safeguards. According to ROGA, its ongoing work with BetBlocker is another step toward ensuring that player protection is embedded in all aspects of the online gaming experience.

How This Works

BetBlocker provides users with the ability to voluntarily restrict access to more than 118,400 gambling websites and 1,500 gambling applications, covering both regulated and unregulated platforms. Players can set their self-exclusion periods, ranging from days to years, and apply the block across all their devices. This flexibility allows individuals to maintain control over their gaming habits, whether they play online, via mobile apps, or on multiple devices at home.

By operating as a free and anonymous service, BetBlocker removes financial and privacy barriers that sometimes prevent players from seeking help. The tool is designed to be straightforward, nonjudgmental, and entirely player-led, ensuring that individuals remain in control of their decisions.

Industry and Organisational Perspectives

Duncan Garvie, founder of BetBlocker, said that the partnership would help tens of thousands of players across the U.S. take meaningful steps to manage their gambling activity. He emphasised that the app allows people to access support on the terms that they are most comfortable with. That is, without cost, without sharing personal information, and without restrictions on where or how they play.

Jennifer Shatley, executive director of ROGA, explained that the organisation was established to raise responsible online gaming standards through collaboration, innovation, and evidence-based practices. She stated that increasing the visibility of resources like BetBlocker aligns perfectly with this mission by equipping players with practical, accessible tools to protect their well-being.