Author: Anna Kamber

Can the UK Gambling Market Balance Growth, Player Protection, and Ads in 2026?

Can the UK Gambling Market Balance Growth, Player Protection, and Ads in 2026?

Posted by | Jan 10, 2026 | |

Public and political scrutiny of gambling in the United Kingdom is intensifying, with advertising now at the centre of debates around regulation, social harm, and consumer protection. While gambling itself remains legal and widely used, growing unease over the scale and visibility of promotion is reshaping how the sector is perceived by policymakers and the public. A poll by the think tank More in Common for the report Ending a Losing Streak highlights much of this. Around two-thirds of Britons support tighter restrictions on gambling advertising and sponsorship, while more than a quarter favour a complete ban on operators...

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Europe Pursuing Continent-Wide Standard for Gambling Harm Prevention

Europe Pursuing Continent-Wide Standard for Gambling Harm Prevention

Posted by | Dec 8, 2025 | |

The European online gambling market is undergoing a significant transformation. Regulators and industry bodies are increasingly collaborating across borders to create a safer, more transparent ecosystem. This comes as operators continue to market into multiple jurisdictions, sometimes without proper licensing, which has raised concerns for players and authorities alike. Coinciding with this, the European Gaming and Betting Association (EGBA) has recently celebrated a milestone. The European Committee for Standardization (CEN) has approved a draft standard to identify and prevent risky gambling behaviors. This marks the first time countries across Europe are moving toward a unified approach to player protection....

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Swedish Betting Giant ATG Taps Mindway AI to Elevate Safer Gambling Standards

Swedish Betting Giant ATG Taps Mindway AI to Elevate Safer Gambling Standards

Posted by | Nov 26, 2025 | |

Mindway AI is set to play a larger role in Sweden’s responsible gambling landscape as ATG, the country’s leading betting operator, begins integrating the company’s advanced behavioural-monitoring system, GameScanner, across its platforms. The move positions ATG to strengthen player protection at a time when Sweden continues to enforce some of Europe’s strictest gambling-safety regulations. Raising the Bar For ATG, safeguarding players has long been a defining part of its identity, and the company sees this new integration as a natural extension of that mission. “Responsible gambling is our most important sustainability issue,” said Sophie Linghag, ATG’s Head of Fair...

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EGBA Launches New Website Ahead of European Safer Gambling Week 2025

EGBA Launches New Website Ahead of European Safer Gambling Week 2025

Posted by | Nov 6, 2025 | |

The European Gaming and Betting Association (EGBA) has announced the launch of the official website for European Safer Gambling Week 2025 (ESGW25), a major milestone in this year’s preparations for Europe’s leading responsible gaming initiative. The new digital platform will be a central information hub for the campaign, connecting players, regulators, and industry operators in a shared commitment to safer gambling. Entering its fifth consecutive year, European Safer Gambling Week has evolved into a cornerstone initiative for promoting responsible gambling across the continent. The 2025 edition will take place from 17 to 23 November, uniting a broad coalition of...

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UKGC Tightens Gambling Controls with Clearer Deposit Limit Requirements

UKGC Tightens Gambling Controls with Clearer Deposit Limit Requirements

Posted by | Oct 13, 2025 | |

The UK Gambling Commission (UKGC) has announced new measures designed to help players better control how much they spend on gambling. The changes, announced on 7 October 2025, aim to make deposit limits more transparent and consistent across all licensed online casinos and betting platforms. Under the new rules, gambling operators must continue to provide tools that let players set personal budgets when registering or depositing for the first time. However, starting 30 June 2026, every operator will be required to offer customers the chance to set a deposit limit that only applies to the amount of money added...

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