Author: Anna Kamber

DraftKings Adds AI Tool to Help Players Gamble More Responsibly

DraftKings continues to strengthen its responsible gambling framework with the integration of Mindway AI, a leading provider of neuroscience-based responsible gaming technology. The new partnership adds another layer of player education and behavioral insight to DraftKings’ growing suite of responsible gaming tools. The centerpiece of the collaboration is Gamalyze, a science-driven assessment tool now available through the DraftKings Responsible Gaming Center. Rather than relying solely on traditional self-set limits, Gamalyze helps players better understand their decision-making patterns and overall gambling behavior, offering personalized feedback designed to encourage healthier play. A Different Approach to Responsible Play As it stands, most...

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Gambling Commission Questions Meta’s Enforcement of Gambling Ad Rules

Online gambling regulation in the United Kingdom is increasingly colliding with the realities of social media advertising. What was once viewed as a fringe issue has now moved firmly into the regulatory spotlight, as the Gambling Commission raises serious concerns about how illegal online casinos can promote themselves openly on mainstream platforms used by millions of British consumers every day. At the centre of the latest dispute is Meta, which regulators believe has failed to adequately prevent unlicensed gambling operators from advertising to UK users. In addition to obscure content or hidden links, adverts are apparently also appearing prominently...

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Illegal Sports Streaming Exposed as Major Driver of Unregulated Gambling

Illegal sports streaming has long been treated as a nuisance problem, an issue of piracy rather than public harm. A new report suggests that that approach is critically outdated. According to fresh research from the Campaign for Fairer Gambling (CFG), illegal sports streams have become one of the main gateways into unregulated gambling, quietly steering viewers toward offshore betting sites that operate outside consumer protections. The Intersection The report, titled Illegal Streaming of Sports Events and Illegal Gambling and compiled using data from Yield Sec, argues that illegal streaming and black-market gambling now operate as a single ecosystem. In...

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Exclaim Recovery Debuts a Game-Changing Live AI Tool for Responsible Gambling

Exclaim Recovery has officially launched Hope, the world’s first live AI Responsible Gambling Assistant. The platform is now open to users after completing independent stress testing by GLI and Bulletproof. Its launch could not come at a better time as the gambling industry continues to face increasing regulatory scrutiny and rising expectations around player protection. Hope marks a new approach to responsible gambling, moving away from static tools and generic messaging toward continuous, personalised support that adapts to each user’s behaviour and needs. The platform is available 24/7, providing immediate guidance for users looking to moderate, regain control, or...

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Can the UK Gambling Market Balance Growth, Player Protection, and Ads in 2026?

Public and political scrutiny of gambling in the United Kingdom is intensifying, with advertising now at the centre of debates around regulation, social harm, and consumer protection. While gambling itself remains legal and widely used, growing unease over the scale and visibility of promotion is reshaping how the sector is perceived by policymakers and the public. A poll by the think tank More in Common for the report Ending a Losing Streak highlights much of this. Around two-thirds of Britons support tighter restrictions on gambling advertising and sponsorship, while more than a quarter favour a complete ban on operators...

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