Swedish Betting Giant ATG Taps Mindway AI to Elevate Safer Gambling Standards
Mindway AI is set to play a larger role in Sweden’s responsible gambling landscape as ATG, the country’s leading betting operator, begins integrating the company’s advanced behavioural-monitoring system, GameScanner, across its platforms. The move positions ATG to strengthen player protection at a time when Sweden continues to enforce some of Europe’s strictest gambling-safety regulations. Raising the Bar For ATG, safeguarding players has long been a defining part of its identity, and the company sees this new integration as a natural extension of that mission. “Responsible gambling is our most important sustainability issue,” said Sophie Linghag, ATG’s Head of Fair...
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